HARILO Agro: From Homemade Sel-Roti to a Thriving Pickle Empire
(Inspired by the original article by Preeti on Baahrakhari)
A Delicious Journey Begins...
There’s nothing quite like the nostalgic aroma of freshly-made sel-roti wafting from a Nepali kitchen, sweet and savory, fried to a perfect golden brown. It was exactly this comforting fragrance that marked the humble beginnings of HARILO Agro Industry, a brand deeply connected to the essence of Nepali culture and culinary tradition.
Inspired by the original Nepali article by Preeti published in Baahrakhari, the story of HARILO Agro Industry is a testament to the resilience, dedication, and entrepreneurial spirit that defines Nepal.
From Small Dreams to Great Success
HARILO’s journey began modestly. With an initial investment of NPR 1.5 million taken as a loan, founder Chandra Kumari Paudel initially focused on making sel-roti, an iconic Nepali snack beloved nationwide. But driven by passion and ambition, HARILO gradually transitioned from sel-roti to pickles, embracing the rich tradition of Nepali culinary heritage.
According to Preeti’s insightful article, what once began as a small home-based business has now evolved into a significant enterprise, reaching an impressive annual turnover of nearly NPR 50 million. Employing over 20 individuals directly, HARILO has become a household name that stands as a symbol of quality, purity, and authenticity.
Taste that Connects Generations
Each HARILO product tells a story—one that Nepalis across the globe instantly recognize. Picture opening a jar of Pokhreli Tusa Pickle or Timur Lasun Chhop; the tantalizing blend of spices instantly transports you back to your grandmother’s kitchen. HARILO pickles are crafted using traditional methods passed down through generations, ensuring an authentic taste that’s bold, fresh, and irresistibly flavorful.
Whether it’s the delightful tang of Mango Pickle or the fiery kick of Dalle in Oil, each pickle from HARILO is handmade using locally sourced ingredients, carefully selected to maintain unmatched purity and quality. With every spoonful, you can taste the freshness of mustard seeds, the pungent bite of garlic, and the subtle complexity of Nepali spices—capturing the heart of Nepali cooking.
A Staple in Every Meal
In Nepali homes, pickles aren’t just condiments—they’re essentials. HARILO’s pickles elevate every meal, from simple dal-bhat to lavish festival feasts. They enhance daily dishes, adding vibrancy, texture, and depth. Imagine your everyday rice and lentils transformed by a spoonful of savory Gundruk Aachar, or the joy of biting into a momo dipped in HARILO’s Timur Lasun Chhop—garlicky, spicy, and refreshingly aromatic.
Tradition Meets Modernity
Though deeply rooted in Nepali traditions, HARILO Agro Industry has successfully bridged tradition and innovation. Modern production techniques meet age-old recipes, ensuring consistency and hygiene without sacrificing authenticity. Certified by ISO and Halal standards, HARILO guarantees premium quality in every jar.
Celebrating Nepali Culture through Food
What started with a batch of homemade sel-roti has flourished into a beloved brand that Nepalis trust and adore. HARILO embodies the spirit of Nepali food culture: warm, inviting, and irresistibly flavorful.
Interested in experiencing HARILO’s authentic Nepali pickles? Visit their website at www.goharilo.com or order directly at 9851193562 to taste the tradition for yourself.
Special thanks and credit to Preeti at Baahrakhari for beautifully capturing HARILO’s inspiring journey. Read the original Nepali article here.